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Ulta Beauty Website Refresh

SCAD

Fashion and Technology

Link

Full Presentation

This Project brings a fresh redesign to the Ulta website, enhancing user experience and accessibility. Through modifications and simplification, Ulta aims to be the ultimate destination for all beauty needs, offering a wide range of brands and products at varying price points. This Project explores Ulta's current website and brings together ideas to help revamp the beauty website, for a seamless shopping experience and discover the world of beauty, wellness, and lifestyle all in one place.

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